I'm always happy to help! Especially someone who's creating some wonderful content I enjoy consuming.
For motivation on embeds, your site supporting oEmbed would allow others to more easily and prettily embed your content, say from your podcast on their site.
Since most people may not take the time and effort to properly credit you or your work, or even attempt to make their re-post of your work look nice, you can have some control of the repost yourself by custom creating embeds, thus if one were to put the URL to one of your podcast posts into their own website it would display the way you designed it rather than whatever poor result they may come up with themselves. So instead of me needing to view the source of your web page and cut and paste the URL for your audio and/or other portions (like the photo and description perhaps), I could just cut and paste the URL and get something preformatted that just "works".
It's somewhat like Twitter Cards (https:/
If you want to try some examples of other sites, there's a list and more details at https:/
Jeremy, no worries, it's not openly transparent unless you look at the html source of the page directly. WordPress has a nifty feature that if you add an .mp3 URL to the text field, it will automatically format it as a player (much like embedding a youtube video), in my case I used an element wrapped around a .mp3 URL which creates a slightly different player (based on the web browser implementation of the spec) with somewhat different functionality.
As for replying to multiple sites at once on Known, on a "reply" post you'll have one URL in a field by itself, then you can click on the "Reply to a site" link under the "New Status Update" box to add another box, and so on. Thus, this particular post will send three replies. One to your response about the media player, one to your question about multiple replies, and a third which I'm sending to my original post which preceded your reply, so that it contains a full chain of the replies. There's also a "Remove URL" link in case you add too many--I don't think the post will publish if you have empty reply fields.
If you look on the wiki, there's a thing called salmentions (salmon+webmention) which programatically checks all the replies to replies and syndicates one's response everywhere so that all the posts in a chain of conversation get webmentions to have a complete record of a conversation. Few sites do this yet in practice, but if you're diligent on Known, you can effect salmentions manually.
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Jeremy, this seemed a little long for Loqi to handle, and seemed worth keeping for later, so my response is below:
I understand your situation and have been following some of the discussion about content ownership and reposting. I'm all about giving credit where it's due, and bend over backwards (as far as I'm technically able) to do so. (Wait until you see some of the chicanery I'm trying to pull of for simple bookmark posts...)
It's for that reason that I provided a direct link to the podcast itself in the post as well as a blockquote synopsis in an effort to advertise on your show's behalf. Embedding the mp3 directly on my page was done as a means of helping people easily "sample" the podcast to get them hooked, in which case they would need to subscribe directly to the source. (I also did it to make it easier for me to relisten to it later if I like.) I'm still trying to get Twitter Player Cards to work properly so that could be an additional avenue for sampling on POSSE copies.
Additionally, by embedding the mp3 (I could have scraped it and then hosted it myself, but really, what's the point of that? unless I really wanted to steal it and run advertising against it for myself), your hosting server gets pinged for the "listen" or for any potential downloads because it's being served directly from your site (and not mine), which presumably most podcasters are tracking for advertising purposes. (YouTube and other video hosters do this for embedded videos.)
What I did was not much different than what Huffduffer is doing in bookmarking audio from your podcast on its site. Huffduffer isn't hosting a separate audio file itself, it's hosting a pointer to your file on its site and also syndicating it via RSS and/or Apple iTunes to others who will ultimately stream it or download it directly from your server. In fact, given this, I'm just acting like a mini-Apple iTunes without as much functionality, but I'm only advertising your podcast and not hundreds of thousands of others.
If you did have sponsors, you would presumably also give them airtime in your podcast which would then be heard as well, and tracked by your own server as a stream start or download. I suspect if you had visual advertising on your site, I could/might also embed that so you get a ping for the page load on my site as well. :)
If you're not aware or need it for clients, WordPress gives you the ability to customize your site's ability to provide oEmbeds, so with/for advertisers, you could add text, media, and even a visual advertisement to the pages for your audio podcasts. Other WordPress sites (or sites that consume oEmbed data) that include your URL in their pages then re-render it as a "player card" which presumably pings your server with a "hit" thus giving you credit for the work. Here's an example of an oEmbed for another WordPress site at the top of this post: http:/
Perhaps I'm mistaken about the process, and you may be far more knowledgeable than I given your experience in the space, but I'm pretty sure that by embedding and not copying and hosting it myself, you should be able to garner the lion's share of the credit while I'm just serving as free advertising on your behalf.
As an alternate example, things are somewhat different in Marty's case of creating a separate piece of audio and copying and embedding it into his podcast as aaronpk's music didn't register a ping of any sort (other than possibly a webmention which only happened once), so aaronpk couldn't have monetized his audio the way you could have with a sponsored podcast.
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