It's interesting to see the evolution of the title put on a story from its publication in a scientific journal to its reportage in a science-based magazine, and then its final form in the broad-based popular press.
Below is a chronological list of titles that moves from Nature Materials to Quanta Magazine to Wired Magazine and finally ends with TMZ. My hypothesis (or guess, for the TMZ crowd) is that almost everyone could have easily matched the title of the article to the publication. Very telling about the process is that the Wired article is an exact reprint of the Quanta story, the only change was in the title.
Curvature-induced symmetry breaking determines elastic surface patterns
vs.
A Grand Theory of Wrinkles
A collaboration between mechanical engineers and mathematicians has revealed universal rules for how wrinkles form.
vs.
The Fascinating Math of How Wrinkles Form
vs.
Pruned People -- Guess Who!
Okay, I'll admit that the TMZ article, has nothing to do with the original article, but only because it isn't sensational enough to make their publication - perhaps if Yeezy, The Biebs, or Kim K were invloved. You will notice, however, that the article is in fact genuine and actually appeared on TMZ.
@fadesingh, While I do agree in part with your comment that the technical side of the math could have been explored a bit more, to me, part of what this story is highlighting (and to great benefit as well) is the "other" personal side of mathematics which is rarely seen by the broader public. Most of math and math history is full of seemingly brilliant solo (read: lone wolf) researchers developing mathematics de novo in dark, smoke and caffeine-filled rooms and emerging with iron clad proofs. This particular story shows the growing more collaborative and friendly side of math in addition to the years of slow development of friendships and theory which have culminated into something potentially interesting. I would suggest that in this case you not take them too hard to task on the subject, particularly as the article was being written contemporaneously with the publication of the journal article itself. (The article here was published just in advance of the arXiv post, such that it didn't even include the link to the paper itself, though it was added the following day.)
I love that Quanta is continually exploring the areas of math and science at the depth and level which they've become accustomed. They're filling a very important gap in science communication between technical journal articles and somewhat sophisticated outlets like National Geographic, Scientific American, and Wired (in which they are also distributed, but yet are still an editorial cut above comparatively. [Cross reference: Evolution of a Scientific Journal Article Title (from Nature to TMZ)] I'm sure that C.P. Snow himself would praise them for helping to close the gap between the "Two Cultures."
Chris Aldrich, Dec 11 2015 on stream.boffosocko.com