I have to wonder at the horrible inefficiency of the social media strategy of the @ALifeXV enterprise.
Why do they register and set up a new twitter and facebook account every year and then spend the time refollowing people (and hoping that they're followed back again to rebuild what should be a continuing and built in audience)? Why not just have a relatively generic twitter handle, and just change the display name every year? Then their presumably returning audience will already be following them? The engagement on the user's part will have to be much better as a result as well. Surely staff time would be better spent doing this. There's also the question of how smart their conference must be if their social media strategy is so primitive. Do they know they could also swap @twitter handles on successive accounts if they really wanted to go that route?

What happens if I decide to register the twitter accounts @alifeXVI, @alife16, etc. well in advance of the next conference? This is a total social media fail.

Admittedly @14thALIFE had such a paltry existence, perhaps starting from scratch wasn't too bad an idea, but let's please be thinking about what is going to happen next year...