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Just a week or so ago, there was some excellent discussion on the IW chat that related to your idea that I thought was so interesting that I bookmarked it. You can read the conversation here, https://chat.indieweb.org/2017-11-17#t1510953115033000

In particular Barnaby's quote and Tantek's extension may be the germ of the idea for what you replace social media with in your analogy: https://waterpigs.co.uk/notes/1480/