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@edheil It creates a 1 to 1 correspondence between the post on your site & your post on Twitter to make it easier for Bridgy to match and sending responses. It also makes it easier to delete copies in the future because you'll know where else on the web you've posted things.

Settings at /wp-admin/admin.php?page=syndication_links will let you set syndication targets so you can use a simple checkbox for cross posting. I particularly love that it dovetails with if you use that with Micropub for posting short notes to your website.