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Great research by B. Fitzgerald into ad trackers used by misleading news to generate revenue.
https://funnymonkey.com/2017/buzzfeed-and-methods-for-tracking-the-trackers-or-this-is

A few favorite passages:
"Using an intercepting proxy, we observe nearly 800 different calls to several hundred distinct urls while visiting the homepage and a single article on TMZWorldStarNews."

"How can we expect ad trackers to heed calls for increased responsibility when mainstream news organizations continue to give money and user data to companies that support misinformation?"